diff --git a/README.md b/README.md
index 735c8912..3683e91f 100644
--- a/README.md
+++ b/README.md
@@ -7,7 +7,7 @@ kind is primarily designed for testing Kubernetes 1.11+, initially targeting the
 
 If you have [go] ([1.11+][go-supported]) and [docker] installed `GO111MODULE="on" go get sigs.k8s.io/kind@v0.6.1 && kind create cluster` is all you need!
 
-<img src="https://gist.githubusercontent.com/BenTheElder/621bc321fc6d9506fd936feb36d32dd0/raw/13fe81c219e64b4917575c8988e06719c072c7f1/kind-demo.gif" alt="2x speed `kind create cluster` demo" />
+![](site/static/images/kind-create-cluster.png)
 
 kind consists of:
 - Go [packages][packages] implementing [cluster creation][cluster package], [image build][build package], etc.
diff --git a/site/content/_index.md b/site/content/_index.md
index 820571ca..e0c4e2da 100644
--- a/site/content/_index.md
+++ b/site/content/_index.md
@@ -8,7 +8,7 @@ kind is primarily designed for testing Kubernetes 1.11+, initially targeting the
 
 If you have [go] \([1.11+][go-supported]) and [docker] installed `GO111MODULE="on" go get sigs.k8s.io/kind@v0.6.1 && kind create cluster` is all you need!
 
-<img src="https://gist.githubusercontent.com/BenTheElder/621bc321fc6d9506fd936feb36d32dd0/raw/13fe81c219e64b4917575c8988e06719c072c7f1/kind-demo.gif" alt="2x speed `kind create cluster` demo" />
+<img src="images/kind-create-cluster.png" />
 
 kind consists of:
 
diff --git a/site/static/images/kind-create-cluster.png b/site/static/images/kind-create-cluster.png
new file mode 100644
index 00000000..cf883e48
Binary files /dev/null and b/site/static/images/kind-create-cluster.png differ